Since promotional products are a means of branding, it makes sense that corporations use these products to promote their brand and differentiate themselves in the market. Promo products are often handed out at trade shows, given to employees as a reward or to prospects and current clients at corporate events. The name of the game is getting your brand in front of as many eyeballs as possible as many times as possible to keep your brand top of mind. But, what about using these products creatively to get new business? You can strategize your promotional product campaigns to save time and make money. Here are some ideas:
New Business Prospecting
If you use direct mail to prospect, sending a branded item in the mail offers a bigger bang for your buck than traditional mailers. These mailers result in much more brand retention than a postcard or letter. Planning a strategic mailer with the right product for your target audience can get more attention and drive more leads than a traditional direct mail campaign. Plus, people remember your brand a lot more often then they do if you send a postcard. Think about it. If you received a branded stress ball in the mail with a message that said, “let us take your stress away” with a company logo you would likely keep it, potentially use it but, definitely remember it!
Video Brand Placement
With the ease of distribution via social media, using video is a smart marketing strategy. If your corporation or even a vendor, featuring your product or brand, uses video including branded products is a smart idea. A salesman would never go to a trade show or client meeting without something with a company logo on it. Whether it’s a branded shirt, pen or business card; it leaves an impression. Similar to a salesman, a video is representing your business to many new people so, why why not add brand impressions to your video as well.
Youtube videos and TV shows alike use product placements frequently to spark interest. For example, hosts and judges on popular live talent shows have “Coca Cola” branded cups on their desks. Brands pay for this type of exposure. They know that one branded product can offers tons of brand exposure if shown in a video that is promoted and shared with others.
Supporting a Cause
There are likely charities or causes that your business is passionate about. Why not use promotional products to bring awareness to your support? Promo products allow you to imprint your brand in conjunction with a message or additional logo to show and rally support. This also promotes association between the two brands. Selecting items with flexibility in imprint locations or full edge-to-edge printing capabilities offer the best opportunities for accomplishing a combo message. For example, if one wanted to support cancer survivors choose dye sublimated scarves or ties for employees to wear in the office in October. They could be printed with pink ribbons AND your company logo as an alternating pattern weaving the brands by association. Your support will not go unnoticed.
Sponsorships and Donations
Customers, community members, schools and charities all hold events and fundraisers. Many of them target corporations for sponsorship dollars or auction gifts. Having branded merch on hand is convenient and allows one to offer a donation item that will also benefit the business. There are many useful products that people would love to have like custom water bottles, back packs, luggage, t-shirts or note books. It’s a win-win! Give em’ a branded gift to support their cause; heck give em a basket of branded gifts!
Promotional products can be anything from branded corporate apparel to the newest trendy item like pop sockets and S’well bottles all customizable. They increase brand awareness and get employees excited to promote the company by using and wearing corporate gear. But, if you think outside the box you can put these products to work for your company in ways that are a little unique and will build new leads for your company. Get new business today by getting creative with your promotional products.