There are over 684,000 bars and restaurants in the U.S. That means it is tough to stand out. It is important for your business to have a marketing plan to execute and build customer relationships. One marketing tactic is creating and distributing branded promotional products. Branding a useful item like a mug, keychain, bottle opener or apparel can give you multiple brand impressions with your target audience which will help to keep you top of mind.
Branded products make great gifts and can be given with purchase or as a thank you. They also make great customer or employee appreciation rewards. You can even sell them to your customers! Yup, if your design is catchy enough or your product is useful you can get people to pay for your products and essentially “subscribe” to your brand. People with wear shirts with your logo or drink from cups with your brand. Who doesn’t want to promote by encouraging your brand fans to become walking billboard sporting gear with your logo on it!
If you are interested in getting some products with your logo it might be helpful to know what others are using. Here are the top promotional products in the bar and restaurant industry:
- People love clothes, making apparel a top promotional product
- Increase brand exposure
- Improve relationships with already loyal customers, get them on your bandwagon with catchy sayings and fun designs
- Eye-catching design
- Practical: Can be carried around and used at own convenience
- Brand exposure
- Used with every drink served
- May be used as a gift or in-store
- Association of your brand to a high-quality glass creates an inferred link between a quality product and your brand
In addition, the every day items you use in your restaurant, brewery or bar are also promotional products and as your staff leaves work with a branded uniform or an employee drinks coffee in class from a branded mug – they are all promoting your brand. What other common items around your facility are promotional products?
- Themed hats & Caps
- Name tags
- Floor Mats
- Thermo Cups
Front of House– Refers to the area of a restaurant where guests are allowed. The dining room and bar are all in the front of the house. Read more about staffing for your front of house
On the Fly– Get it done right now! This term pops up when something has to be cooked last minute.