The Gear Group Promotional Products and Apparel

The top 5 Reasons Promotional Products Work!

Promotional products for marketingHere are the top five reasons that promotional products work to increase brand awareness, keep you top-of-mind and increase sales among your prospects.

Give and you shall receive. When you give somebody something they feel compelled to reciprocate. Therefore they are more likely to do business with you. L.J. Market Research did a study that found 52% of participants given a promotional item, ultimately did business with that company. Read more

custom silicone wristband

8 Ways To Use Custom Wristbands

Check out this video to learn about our deals on custom wristbands or check out the article below for 8 ways to use custom wristbands. 


Read on to learn 8 ways to use custom wristbands in your marketing campaigns:

Custom wristbands are a way to get a custom message to your audience for a low cost. There are tons of colors, materials, uses and imprint methods that make these products fun and useful. Plus, it is an item that people will hang on to.  So, if you are putting on an event, like a concert or a festival, it is more likely that people will hang on to a wristband to preserve the memory of the event verses holding on to a ticket stub. Read on to learn about eight ways you can use wristbands to promote your message. You can use them for:

  1. Branding
  2. Making the person wearing the band part of something; like a group, cause, event etc.)
  3. Showing support for a cause
  4. Rewarding kids for good behavior (schools, daycares etc.)
  5. Races
  6. Event Entry (in place of a ticket)
  7. Giveaways
  8. Categorizing people at an event (for example, provide different color bands for different age groups)

Contact one of our promotional product experts today to learn more about all of the different options or shop our wristband selection now.




Promotional products are effective

Who Buys Promotional Products?

The top 10 purchasers of promotional products are a varied selection of trades and organizations.
Louisiana State University and Glenrich Business Studies conducted research and determined that the following were the top 10 industries. They are in order according to which industry spent the most down to the least in promotional products:

Read more

Tervis cup

Tervis Cup Special

Custom Tervis Cup Special


The Gear Group is running a special on Custom Tervis Cups. Get a 24 oz cup with lid and a full color wrap for only $13.75. These are perfect for summer. You can use them while boating, bike riding, camping or whenever you are out. These cups are known for being well insulated and keeping your drink cold or hot! They are also dishwasher and microwave safe. Get em’ while you can! 100 minimum order.

Also, ask about our other drinkware options such as Yeti, other stainless steel mugs, camelbacks and more!


Free golf tournament planning guide and financial planner

Product Feature – Golf Kits

If you are planning a golf tournament, we are the resource for you. Check out our custom golf kits including our huge selection of imprinted Golf Balls with options as low as $21 per dozen with FREE setup for a 1 to 2 color imprint. We also have Tees for as low as $.08 each, plus towels, signage, bags and much more. Plus, we have a tournament planning guide and financial planner to help you with your tournament planning for FREE. Give us a try today and get 10% off your first order on custom golf kits or other custom items.

If this month’s feature isn’t exactly what you are looking for, don’t forget that we offer over 800,000 products – all for a low-cost and we don’t stop there. We offer reliable and customized online storefronts to help you distribute your branded products to a network of your own. So whether you are looking for promotional products for direct-to-consumer use or solutions for your business-to-business goals, The Gear Group is your resource to expand your brand. Get your Custom Golf kit and much more!

win free t-shirts

Win Free T Shirts!

At the Gear Group, we appreciate our clients and fans! So, from time to time we like to show our appreciation by giving away free t shirts and other gear. Right now we are giving away 10 FREE T shirts with a full-color imprint of your choice! Click this link for a chance to win OR go to our giveaway tab on our Facebook page to enter. Subscribe to our blog for more chances to win gear get news and get discounts. Thanks for your interest in The Gear Group!


Check out  Julie’s Freebies for more giveaways.

Golf Tournament Planning Guide

Intro to Golf Tournament Planning

The Gear Group Golf Tournament Promotional Product Basic Cart Caddie Kit

Basic Cart Caddie Kit

Planning a golf tournament, like any large event, can be a lot of work. You need so much more than a cause and a course. Here are three things to consider before you start planning:

  1. What is your goal? Golf tournaments are great for client Entertainment, Fundraising, Public Relations, Competition events, and Networking. Read more
promotional products at tradeshows

Promotional Products at Tradeshows

Tradeshows are a great way to make connections. Whether it’s with a customer or a potential business partner, tradeshows allow you to meet face-to-face to make for a great first impression. But, this networking opportunity also means attendees talk to a lot of new people. This can mean that brands and stories become less memorable. Not to mention it is difficult to stop and talk to each booth. This is where promotional products can help businesses create a lasting impression.

But, be smart about what you giveaway. Be sure you:

  • Pick promotional items that reflect your brand and purpose. Be strategic.

Read more

Holmes Elementary

Holmes Elementary Parents Club – Case Study

We wanted to increase brand awareness for Holmes Elementary School while raising funds for Holmes Parents Club to support the school.

The Parents Club at Spring Lake’s Holmes Elementary needed additional ways to raise money while raising community support, but couldn’t add any more events to the annual calendar.

The Gear Group worked with Holmes Parents Club to select apparel such as tee shirts, sweatshirts and hoodies that they could sell to parents, students, community members and school staff via a custom g2 Outlet. Read more

Midnite Sun

Midnite Sun – Case Study

Midnite Sun partnered with The Gear Group  to help them create a way to streamline purchasing Corporate apparel.

Midnite Sun was in need of quick-turn, quality apparel for all of their locations throughout West Michigan. They were in a pinch as their current vendor could not meet their needs.

The Gear Group set up a basic G2 Outlet with customized Midnite Sun apparel, at no additional cost,  Read more