Hey, we’re on WZZM 13 News!

We opened our new location along Seaway Drive in Muskegon Heights and couldn’t be happier.  This new location increases the visibility and accessibility of our products and services to our clients. We offer promotional products, apparel and marketing and now you can stop into our show room and get a custom quote from one of our reps. We will custom brand any item from our 800,000 products for you. Stop in today to learn more.

Below is the WZZM article.


MUSKEGON HEIGHTS, MICH. – Muskegon Heights is starting off 2017 with a win when it comes to attracting a new business.

Leaders of The Gear Group selected Muskegon Heights to settle over two other lakeshore communities.

The city of Muskegon Heights is blessed with five-miles of frontage on Seaway Drive.  Traffic counts on that road are some of the highest in Muskegon County.  Several thousand motorists travel on Seaway Drive along Muskegon Heights every day.

“That is prime real estate,” said Jake Eckholm, Muskegon Heights City Manager.   Read more

custom acrylic awards

Custom Acrylic Awards

At The Gear Group, we often rave about our custom acrylic awards and sometimes lose track of the fact that our awards are truly unique. We forget that not everyone can create custom acrylic awards with unique images, shapes, and dimensions all at an affordable cost.

How are our awards different than others?

University of Michigan custom acrylic award

The Blue and Yellow are printed to the back and the icons are printed on the front of the award.

Well, for starters, we can design these awards with unique graphics that can print first and second surface. This means some of the design will be printed on the front of the award and some on the back and show through the clear material. This will enhance the background of the design and will create a dimensional effect that is visually interesting and creative. Read more

we are hiring: graphic designer/project coordinator

We Are Hiring: Graphic Designer/Project Coordinator

We are hiring a graphic designer/project coordinator! Are you organized, creative and driven? We need you! We are looking to fill a position that requires graphic design and project management skills to meet the needs of our expanding office.

OVERVIwe are hiringEW: The Gear Group, a promotional products and apparel distributor, is looking for a project coordinator to assist account managers, set up design files, update online products and storefronts, and implement and process orders.


  • Enter and process client orders
  • Layout and prep design files
  • Act as a liaison between the client and Account Manager Read more
american flag

American Made Promotional Products and Apparel

american flagWe sell American made products. Today, as national news focuses on the changing landscape of the major players in overseas shipping, know that at The Gear Group we offer thousands of products made right here in the USA. Hanjin, a giant South Korean shipping company, is in bankruptcy. How does that affect you? Well, it might affect cost and access to overseas products that would be in transit to the U.S. via container ships. In addition it could affect product availability for the 2016 Christmas Season. Because we sell “Made in the USA” products, we can still provide great products on time. Read more

promotional products

Promotional Products for Schools

The first day of school for a child brings joy and memories most families will never forget. As time goes on and school days pass the relationship between families and the school grows through community events, fundraisers and sports. There are many opportunities for families to share their school pride. Often parents and even grandparents and siblings will wear or display school logos on their vehicle, clothing and personal items such as bags, water bottles etc. Promotional products for schools are a great way to boost school spirit, but they can also make great fundraisers and even work to help with event promotion.

The primary use for promotional products in a school is spirit gear or swag. Read more

breast cancer awareness promotional products

Ideas to Raise Awareness for Breast Cancer

Ideas to Raise Awareness for Breast Cancer August 16, 2016/in News /by Carly Crow October is Breast Cancer Awareness Month (BCAM). Major breast cancer charities organize this campaign to increase awareness and raise funds for researching a cure. A lot of us know someone who has breast cancer or is affected by it in some way. […]

Corporate Meeting about promotional products

5 Ways Corporations Use Promotional Products

Promotional Products for Employee RewardsGiving a client or prospect a tangible branded item is a great way to get brand exposure. It’s marketing at it’s most basic form; it’s simple, yet effective. Your promo item will be a constant reminder to the recipient to contact you. It also gives them a positive feeling about your business. There are many opportunities to use promotional products in addition to just giveaways to get your brand in prospects hands. The following list gives you five ways that you can use promotional products for a corporate promotion. Read more

Promotional Product expert

5 Reasons to Utilize a Promotional Product Expert

If you are en expert in your field you understand how you can benefit your customer. You also be able to identify what you are not an expert in; like Promotional Products. So, why do the work outside of your expertise when their experts who can help you that don’t cost you more? Here are 5 reasons why you should use an expert instead of buying products online where you may miss the big picture. Promotional Experts: Read more

The Gear Group Promotional Products and Apparel

The top 5 Reasons Promotional Products Work!

Promotional products for marketingHere are the top five reasons that promotional products work to increase brand awareness, keep you top-of-mind and increase sales among your prospects.

Give and you shall receive. When you give somebody something they feel compelled to reciprocate. Therefore they are more likely to do business with you. L.J. Market Research did a study that found 52% of participants given a promotional item, ultimately did business with that company. Read more

custom silicone wristband

8 Ways To Use Custom Wristbands

Check out this video to learn about our deals on custom wristbands or check out the article below for 8 ways to use custom wristbands. 


Read on to learn 8 ways to use custom wristbands in your marketing campaigns:

Custom wristbands are a way to get a custom message to your audience for a low cost. There are tons of colors, materials, uses and imprint methods that make these products fun and useful. Plus, it is an item that people will hang on to.  So, if you are putting on an event, like a concert or a festival, it is more likely that people will hang on to a wristband to preserve the memory of the event verses holding on to a ticket stub. Read on to learn about eight ways you can use wristbands to promote your message. You can use them for:

  1. Branding
  2. Making the person wearing the band part of something; like a group, cause, event etc.)
  3. Showing support for a cause
  4. Rewarding kids for good behavior (schools, daycares etc.)
  5. Races
  6. Event Entry (in place of a ticket)
  7. Giveaways
  8. Categorizing people at an event (for example, provide different color bands for different age groups)

Contact one of our promotional product experts today to learn more about all of the different options or shop our wristband selection now.