restaurant bar icon

Promotional Products that are “Passing the Bar”

There are over 684,000 bars and restaurants in the U.S. That means it is tough to stand out. It is important for your business to have a marketing plan and be ahead of the curve by incorporating the top promotional products to execute your plan and build customer relationships. By producing and distributing branded promotional products, you will become top of mind with your target audience. Branding a useful item like a mug, keychain, bottle opener or apparel can give you multiple brand impressions with your target audience all at a low cost.Apron

Branded products make great gifts and can be given with purchase or as a thank you. They also make great customer or employee appreciation rewards. You can even sell them to your customers! Yup, if your design is catchy enough or your product is useful you can get people to pay for your products and essentially “subscribe” to your brand. People will wear shirts with your logo or drink from cups with your brand. Who doesn’t want to promote their business by giving  your brand fans to become walking billboard sporting gear with your logo on it?

If you are interested in getting some products with your logo it might be helpful to know what others are using. Here are the top promotional products in the bar and restaurant industry: Read more


Gear Up for St. Patricks Day!


St. Patricks Day Green T-ShirtSt. Patricks Day Hat


At The Gear Group we have tons of products to help you gear up for St. Patricks day. From custom green T shirts to buttons and  party supplies, we are your resource. Want to know what’s popular? Here are our top 10 items for St. Patricks day festivities:

  1. Unisex Green T-Shirts
  2. Etched or printed Glass Mugs
  3. Hat Read more
custom acrylic awards

Custom Acrylic Awards

At The Gear Group, we often rave about our custom acrylic awards and sometimes lose track of the fact that our awards are truly unique. We forget that not everyone can create custom acrylic awards with unique images, shapes, and dimensions all at an affordable cost.

How are our awards different than others?

University of Michigan custom acrylic award

The Blue and Yellow are printed to the back and the icons are printed on the front of the award.

Well, for starters, we can design these awards with unique graphics that can print first and second surface. This means some of the design will be printed on the front of the award and some on the back and show through the clear material. This will enhance the background of the design and will create a dimensional effect that is visually interesting and creative. Read more

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Promotional Hats for Businesses

Hats are a popular promotional product for gifts, giveaways, or businesses who use apparel to market and promote their retail brands. From Patagonia and Harley Davidson to your local breweries, hats are a key product that consumers love to buy and wear. According to the 2016 ASI (Advertising Specialty Institute) Impressions study, 42% of U.S. consumers who keep promotional hats do so because they are attractive, second only to outerwear.

When considering how to create the perfect cap design for your brand, it is important that you consider your target audience. What do they like?  What will they buy? What do they already wear? Read more

Best Selling promotional products

Best Sellers – Promotional Products & Apparel

We get a lot of questions about which promotional products or apparel items are our best sellers. So, this month we wanted to feature a couple products that are popular among our customers.

First, we have a pen with a stylus. These are hot right now. Read more

custom bags

Personalized and Custom Bags

Check out our monthly feature in the video below or read on for more about custom bags!

Who doesn’t love a custom bag! Whether you are shopping at the local farmers market, headed to the beach or on your way to school a custom bag is a functional and sometimes stylish accessory we all need. Because they are so functional, they are a great item to personalize. According to the 2016 study by ASI (Advertising Specialty Institute), bags generate more impressions in the U.S. than any other promotional item. Read more

I fish and tell

Women’s Fishing Shirts

Reel Women Catch & Release tank top - women's fishing shirtsReel Women catch & release - women's fishing shirts


Do you Fish and Tell? We’ve got the pefect product for you! We have launched a selection of WOMEN’S FISHING SHIRTS that are sure to please. They are lightweight, super soft and cute! We love to sell shirts we like to wear, so since we have a couple ladies who are fishing gurus these were inspired by them.

Also, if you are looking for some mens options, check out our MICHIGAN MADE line with a some sizes and designs for them. Thank you for shopping with The Gear Group. Check back often for new styles. Also, if you want a chance to win FREE T-shirts Enter Now. 

Shop now.