The growing craft brew industry is providing more than just great beer. It supports and promotes small business, local patronage, and entrepreneurship. In most instances, one has passion for brewing the perfect beer which leads them to become an entrepreneur, partner or leader of a local brewery with hopes to provide consistent great tasting beer for people to enjoy.
With each new brewery that opens, we increase the beer choices for the consumer. In addition to a brewed beverage, they often offer a unique atmosphere for locals to hang out and relax and it becomes an overall experience for the consumer. An important contributor to that consumer experience and loyalty is the brewery merchandise. If one likes your beer or your brand, they will likely wear your logo on a t-shirt, hat or even display it in a sticker on the back of their car. Knowing this, why would we not have branded brewery merch readily available for people to purchase? It is important that when you develop your merch you have a good design, quality products a clear path to purchase without restrictions so you can promote sales and ultimately your brand. Three key factors to launching your brewery merch are:
Design Typically before opening or launching a new craft beer, the logo is designed. During the design process, having the logo mocked up on signage and merch like t-shirts and hats can expedite the process. So upon opening a branded brewery or launching a new beer, your apparel can be available for sale. Don’t overthink the options and versions, the most important apparel someone can create is the items with the brewery name/logo. As people wear them, they are advertising for you. Pick an apparel style that fits your brand and put your brewery logo on it.
Clear Path to Purchase It is important to have brewery merch in store for people to see, but also give them the option to order it online. You don’t have to stock items in-house to sell them. If they are marketed properly in the brewery one can sit at the bar and order shirts on their smartphones while they sip a beer. Also use social media to share links to your online storefront.
Restrictions Most promotional product companies require higher minimums that make it hard for breweries to order, stock and inventory merchandise. This puts a barrier in the way of sales. If you have to stock and order in bulk, not all breweries can afford large orders or have the time to manage inventory. And the last thing you want to see on an online storefront is “out of stock”
At The Gear Group, we offer a selection of products that have no minimums. We offer FREE online storefronts to display and sell beer merch and we have in-house designers that can create designs that are on trend with the brand and industry to increase sales and loyalty to your brewery. We want to decrease the barriers, so you can increase your sales. Contact us today to set up your storefront!
We have a huge selection of brewery items. You can call to speak with a representative any time or click below to check out some of our specialty brewery items right now:
And much more!